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2010 CPM Pricing Matrix  CPM = cost per 1,000       Call for Agency Pricing     Sample Data  

 

Number of Selected Additional Field Attributes
Email Broadcasts 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
B2C $500 minimum order B2B $750 minimum order - Political $750 minimum order - AOL, YAHOO, HOTMAIL and MSN $2,500 minimum order. 
B2C - CPM $1.00 $1.20 $1.40 $1.60 $1.80 $2,00 $2.20 $2.40 $2.60 $2.80 $3.00 $3.20 $3.40 $3.60 $3.80 $4.00 $4.20
                                   
B2B - CPM $20 $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75 $80 $85 $90 $95 $100
                                   
Political CPM $3.00 $3.20 $3.40 $3.60 $3.80 $4.00 $4.20 $4.40 $4.60 $4.80 $5.00 $5.20 $5.40 $5.60 $5.80 $6.00 $6.20
 

AOL, YAHOO, HOTMAIL & MSN only email broadcasts base $10 CPM plus $0.20 for additional fields.
 

 
 

Number of Additional Selected Field Attributes         

Postal Data 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
$500 minimum order

All Postal products include Name and Address with 5 Digit Zip Code Add 5 selects to pricing for postal with email address 
B2C - CPM $5 $7 $9 $11 $13 $15 $17 $19 $21 $23 $25 $27 $29 $31 $33 $35 $37
                                   
B2B - CPM $20 $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75 $80 $85 $90 $95 $100
                                   
Political $10 $12 $14 $16 $18 $20 $22 $24 $26 $28 $30 $32 $34 $36 $38 $40 $42
                       
 

Number of Additional Field Attributes

                    
Email Appends 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
$1,000 minimum order

Volume pricing over 1 million records

                      
B2C - CPM $170 $180 $190 $200 $210 $220 $230 $240 $250 $260 $270 $280 $290 $300 $310 $320 $330
                                   
B2B - CPM $300 $310 $320 $330 $340 $350 $360 $370 $380 $390 $400 $410 $420 $430 $440 $450 $460
                                   
Political $170 $180 $190 $200 $210 $220 $230 $240 $250 $260 $270 $280 $290 $300 $310 $320 $330
                         
 

Number of Additional Fields Attributes

                      
CASS - B2C Only 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
$500 minimum order                                  
CPM $0.35 $0.40 $0.45 $0.50 $0.55 $0.60 $0.65 $0.70 $0.75 $0.80 $0.85 $0.90 $0.95 $1.00 $1.00 $1.00 $1.00
                         
 

Number of Additional Fields Attributes

                      
NCOA - B2C Only 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
$2,000 minimum order                                  
CPM $0.75                                
                         
 

Number of Additional Fields Attributes

                      

 

Data Cleaning:  $250 per million. $250 minimum charge. Same day turnaround

Creative Design: $365 Two revisions allowed

Pricing subject to change without notice

 

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